Before fully engrossing myself in designing my channel idents, I wanted to take some care and design the brand identity, to give more meaning to the pieces I create.
Obviously since its a theoretical brand, and I am not trying to demonstrate my ability to create a brand identity, I will not be thinking too deeply about the audience, the competition, the brand ethics etc, I am more trying to demonstrate my ability to take a brand and create work for them. I do however need to have a backstory for the brand, to inspire the pieces I create.
Key points for developing a brand identity
- Who are your audience?
- Who are your competition?
- What are your brands values?
- What is your logo?
- What are your main colours?
- What is your main font?
Audience
- 16-35
- Liberal political views
- Based in UK
- Any gender
Competition & Similar Channels
- Channel 4
- E4
- BBC2
Core Values & Themes
- Forward-thinking
- Environmentally friendly
- Artistic
- Factual
Logo & Colour Scheme
Ideas
I have seen a lot of pipes created in Cinema 4D and always wanted to create my own. This piece would be more abstract like some of the BBC 2 ones, as the number 7 would be hidden within many other shapes on the screen. This one would have a lot going on and could possibly be a longer ident.
I think it could be really interesting to use the toon shader tools to make a 2D piece as well. I could have each of these squares as a cube and have them all flip over using a field to reveal the shape of a 7 in some of the cubes in white.
This is supposed to be a balloon-like thing but my drawing skills are lacking. For this one I could have the 7 deflated and then inflate it using the pressure tools within the softbody modifier, I think it could look awesome.
Font
Personally, I am a fan of bold but friendly fonts (such as helvetica, arial and calibri), so I will be using one of these for my logo. Like I said, the logo isnt the be-all and end-all, but just needs to look professional and believeable.
Bibliography
Wheeler, K. (2020). How to Develop a Unique (& Memorable) Brand Identity in 2020. [online] Blog.hubspot.com. Available at: https://blog.hubspot.com/agency/develop-brand-identity [Accessed 3 Mar. 2020].
Jennie Hawkes 